How to Create a Social Media Marketing Plan

By Keith Quesenberry

Do you want to make personal connections with your customers on social media?

Interested in better ways to address their wants and needs?

The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.

In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.

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Why Your Business Needs A Social Media Strategy

People buy people…

They seek advice from their friends, colleagues and trusted websites. Use social media to identify and engage with people who will reinforce your brand values and spread your messages. Give them great reasons to talk positively about you by creating content they will love and a social media strategy that engages them.

Social media is an integral part of your marketing mix…

It is not a separate entity. Use it to amplify your marketing activity and content, increase your reach, broadcast your brand values, earn valuable links and boost your search engine ranking.

An outsourced Social Media Manager can help you understand who your customers are…

And your influencers. Identify what makes them tick and what they want from you. We use this research to create great social strategies and our creativity and technical know-how to design and build engaging content that is on brand, in budget and creates great conversations around you. For more information, message Brenda to learn about social media packages.

Social Media Marketing Trends and Predictions for 2015

Social Media Marketing Trends and Predictions for 2015

Very interesting prediction regarding customer service integration with social media. Also the creative aspect of Pinterest, and demise of Google+ (??).

Source: Sixth Sense Social

Social Media Simplified: 8 Types and How Each Can Benefit Your Business

Social media is definitely not static! It is a constantly changing and evolving communication tool. Its definition and parameters and always in a dynamic state as well. Check out this article on the benefits of social media to your business from Hootsuite.

Social Media Simplified: 8 Types and How Each Can Benefit Your Business